Meet the editor

Hello there! Welcome to The Charming Avenue!

My name is Ivana, and I'm an entrepreneur by day, and a blogger (mostly) by night. 

Although I have a background in political science and international relations, when it comes to my career I went an altogether different route. A few years ago I joined our family business founded by my father, in an industry that's as far removed from the turmoils of the political world as it is possible - the cable manufacturing and confection. But I've never regretted my decision.

For the past few years I've been learning the ropes of running a small business, ranging from project management, bookkeeping, production and stock management and customer service, to managing a small but steadily growing staff. 

And while our business is something I'm truly passionate about, my interests are far wider that just working my days away. 

I'm the ultimate bookworm, accumulating and devouring books by dozens. 

I have a passion for everything French, from the language, through cuisine and culture, to even the tiniest quirks like the infamous French shrug. I lived in France for almost five years, and I still draw so much invaluable inspiration from this experience!

Since moving into my first "adult" apartment last year, I've developed a passion for home decor. I collect inspiration like nobody's business, I can often be found rearranging my furniture and hunting for the next best decor accents for my abode. And of course, I don't hesitate to share my best finds here on the blog.

I have also decided to finally put my health and well being on top of my list of priorities, and I love sharing and trading ideas and tips on how to adopt a healthy lifestyle on a busy schedule with my readers. 

I'm a highly visual person and I have an appreciation for beautiful and well-crafted things, whether it's a luxurious handbag, a new miraculous beauty product, a delicious meal or a movie or a song that leave lasting impression.

And last but not least: I love love love food. Cooking and baking are two of my biggest loves. I collect cookbooks, hoping that one day I'll be able to hand them over to my daughter or granddaughter, no matter how earmarked or splattered with dough. 

I write about all the things I love and am passionate about. But also about things that make me sad or thoughtful. I share my latest stylish finds, but also little tidbits and lessons learned from running a business and from life in general. I write about books, about my favorite travel destinations and experiences, about my adventures in the kitchen, about my journey to a more balanced and healthier life. In short, I write about everything that inspires me and makes my life beautiful and well lived. 

I want this blog to be a place full of positive vibes, where you can come daily to gather ideas and inspiration for beautiful and refined living. A place that motivates you to try new things, experiment with new recipes, make your home a more beautiful place to live and make your health and well being your number one priority. In short, I want The Charming Avenue to inspire us to be better than we were yesterday.

And if you want to read more about how The Charming Avenue was born, or how its content came to be, be sure to read my posts about these two topics. Lots of behind-the-scenes info guaranteed! 

Thank you so much for stopping by! I'm really thrilled to have you here!


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